OPTIMIZED HUB
Most tools in this space are software: you get the CRM and campaigns, and you run them. Optimized Hub is a managed service. We write, send and handle compliance, and booked conversations go to your calendar. Here's how the published numbers compare for a solo loan officer.
Monthly price for one loan officer, from each vendor's own pricing page. "Not documented" means we couldn't find it on the vendor's public pages. It doesn't mean the vendor lacks it.
| Optimized HubManaged reactivation | LoanOfficer.aiAI CRM | BNTouchMortgage CRM | JungoSalesforce app | Hova DigitalCRM + marketing | HomebotClient engagement | |
|---|---|---|---|---|---|---|
| Monthly priceOne LO | $297 founding (first 3, locked) $379 standard +$100 CRM add-on |
$197 (Starter, 2 seats)1 | $165 single user2 | $119/user monthly, or $96 billed annually, plus a Salesforce license3 | $97 CRM; $297 / $497 marketing packages4 | $125 Starter (100 clients)5 |
| Setup fee | None |
$299 one-time1 | $125 activation (third-party reported)2 | $249–$299 one-time3 | Not documented | $100 one-time5 |
| Contract / trial | 30-day free trial, billing starts day 31. Cancel anytime with 14 days' notice; nothing charged if you cancel before day 31. | 14-day trial1 | Month-to-month (up to 10 users)2 | 1-year minimum3 | Month-to-month4 | Monthly or annual5 |
| Database reactivationRe-engaging old leads and past clients | Done for you: copy, sending, DNC scrubbing, quiet hours, STOP handling |
Software: AI follow-up, rate and equity alerts |
Software: 400+ pre-built campaigns, SMS automation |
Software: drip campaigns, refinance opportunities |
Reactivation campaigns in custom plans ($497–$1,497) |
Past-client home reports and opportunity alerts (email) |
| Results guarantee | Founding partners: 3 conversations within 30 days of launch, or the trial is extended until we deliver |
Not documented | Not documented | Not documented | Not documented | Not documented |
| Pipeline CRM | CRM add-on (+$100/mo), or we work on top of your current CRM |
Included |
Included |
Included (on Salesforce) |
Included (GoHighLevel) |
Not a CRM; integrates with them |
| Loan milestone updatesAutomatic status messages as the loan moves | CRM add-on: automatic texts to the borrower (English or Spanish) and the realtor at each stage |
Realtor milestone and update sequences |
Partner pipeline automation |
Agent portal to view the referral pipeline |
Loan-milestone touch-base campaigns (Digital Loan Officer) |
Not a milestone tool |
| Borrower document portal | CRM add-on: private upload link, file-type and size checks; documents auto-deleted 30 days after a file closes or goes Dead |
Not documented |
POS with borrower portals |
DocsBar document management; Floify integration |
Not documented |
Not offered |
| Spanish-language outreach | Included: English or Spanish, whichever the lead prefers |
Not documented |
Not documented |
Not documented |
Not documented |
Not documented |
| Who does the work | We do. Fully managed. | You, with onboarding help | You, with onboarding help | You, plus a Salesforce setup | Hova (marketing packages) | Automated emails; you follow up |
These vendors don't publish a price for a single loan officer. We don't guess. Ask each for a written per-seat quote, setup fee and contract term.
| Vendor | Public price | Notes |
|---|---|---|
| Total Expert | Quote-based6 | Built for lenders, banks and credit unions. |
| Surefire (ICE) | Quote-based7 | Published AIME-member offer: $150/seat/mo plus $197 setup. |
| Shape | Quote-based8 | Core is priced per user; calls and texts are billed separately as you use them. |
| Aidium | Quote-based9 | Directory sites list about $139/user plus $299 setup. Not confirmed by Aidium. |
| Floify | Quote-based10 | Full point-of-sale: borrower document collection plus status updates to borrowers and partners. Broader than our portal; built for lenders and brokers. The $79/user figure on review sites is a plan retired in Dec 2023. |
A CRM gives you the tools. Optimized Hub does the follow-up for you: compliant, bilingual, done for you, with no setup fee and 30 days free.